How to Boost Salon Profits with Valentine’s Day Marketing Ideas
Maximise your salon’s profits this Valentine’s Day with HONA’s essential marketing strategies. From social media tips to special offers, discover w...
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Winter Nail Tech Prep: Getting Ready for the Busy Season
Winter is the busiest time of year for nail techs, with clients rushing to book in for Black Friday, Christmas parties, and New Year celebrations. ...
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How to boost your salon profits with festival season marketing ideas
Festival season is the perfect opportunity to boost your salon’s profits and connect with clients in fresh, exciting ways. Learn how to offer festi...
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Promoting your business in 2025 with Morgan Mcloughlin
Join Morgan, HONA’s Social Media & Communications Executive, as she shares expert tips to grow your nail business in 2025! From optimising your...
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All Things Branding With Rebecca Farley | Sugar Branded
If you're a nail technician looking to perfect your branding or simply eager to learn more about creating a strong brand identity, you've come to t...
Read moreGetting the perfect "Nalfie" With Alison McCall.
In our latest Business Mastery session, photographer and nail technician Alison McCall shared her expertise, tips, and tricks on how to nail that p...
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Seven Ways Nail Technicians Can Use Black Friday
As the buzz of Black Friday approaches, it's a perfect time for nail technicians across the UK to harness this shopping frenzy to elevate their bu...
Read moreTips For Nail Techs On Creating Visual & Video Content
For this month’s business mastery session, we could think of no one better than Chan, founder of Clawgasmic, to give us the lowdown on how to get t...
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Nailing Your Brand’s Online Presence: All You Need to Know About Social Media and Personal Branding
Are you a nail technician that wants to take their career to the next level? If you are, then rest assured that you’re in the right place. Here at ...
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The Pros and Cons of Instagram Verification for Nail Technicians
Pros & cons of Instagram verification for nail techs: gain credibility, increase visibility, protect from hacking. Is the blue checkmark for you?
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Using Hashtags Strategically for Your Nail Salon: Key Takeaways
As a nail technician, using hashtags on social media can be an effective way to promote your business and market its services within your local com...
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If You're A Nail Tech You Need Google My Business
In an effort to gain more clients from Google, many nail techs create a Google business listing (known officially as a Business Profile). If you're...
Read moreOUR MISSION
The HONA mission is to educate, inspire and improve the talents of the modern day nail technician as well as empower the nail community through uncompromising integrity, transparency and service.